Business environment has become highly competitive in the wake of liberalisation and privatisation wave sweeping across the world. After the establishment of WTO and enforcement of its regulations, the world has moved fast towards free trade. Business firms are gearing up to face intense competition in the 21st century. It is going to be the survival of the fittest. The new scenario offers both opportunities and challenges for present and prospective entrepreneurs in industry and trade. It obviously calls for an integrated knowledge of management techniques like communicative skills, leadership qualities, organisational behaviour, human resourcing and decision-making.

   In the context of 21st century challenges, the present work is intended for business executives, government officials, legislators and teachers and students of business management and public administration.

      A post-graduate in English Literature and a university topper in journalism, K. Narindar Jetli's first published work was a collection of 50 poems, Buds & Blossoms. He has written articles, plays and stories in Urdu and English in several publications including the Milap, Poona Herald, Poona Daily News, and Mid-Day (Mumbai). In 1963, he joined the Indian Oil Corporation (after a stint with the Indian Railways) and worked in the marketing, sales, operations, public relations and aviation departments.  In 1965, he became the first Indian to translate the American play, Death of a Salesman by Arthur Miller, that ran four full-houses. E. Alkazi, the then Director of National School of Drama designed the sets and composed the music. In 1997, his second book of poems, Witherings, was published.

     Mr. Jetli is currently associated with Jaquar & Co. Ltd. as General Manager (HRD & Administration). The contents of this publication also include a series of lectures delivered by him during training programmes of the company.