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Complete CATALOGUE 1996-2007 in PDF format.

Complete 2008 Books Catalogue in PDF format.

    Economics and Commerce
Banking, Finance and Insurance
Communications
E-governance
Economic Planning in India
Economic Reforms in India
Encyclopaedias/Dictionaries
Environment and Economics
Foreign Direct Investment (FDI) / IMF
Foreign Exchange/Currency
Foreign Trade/External Sector
Globalisation
Health
Indian Agriculture, Rural Development and Poverty
Indian Economy: General
Indian Industry, Small and Medium Enterprises, Public Sector
Infrastructure and Urban Development
Labour Economics
Public Finance, Fiscal Federalism, Government Budgeting, Taxation
Social Services/Human Welfare
Tourism
WTO and Indian Economy
    Management
Consumer Behaviour, Advertising and Consumer Protection
Corporate Governance
Human Resource Management (HRM)
Management - General
Management Ethics
Marketing
Mergers and Acquisitions
Retail Management
Supply Chain Management
    Political Science
International Relations
    Food Standards
Food Science
    Reference
General Reference
    Women Studies
Women Studies / Gender Studies
    History
Indian History
    Legal Studies
Law
    Education - General
Education
 
1 - 7 of 7 Records Found for your search of Marketing
Consumer Behaviour and Rural Marketing in India
By Meenu Agrawal

First Published : September 2009
ISBN : 978-81-7708-215-9
Pages : 218
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 575
Rural Marketing in India : Stategies and Challenges
By Ruchika Ramakrishnan

First Published : 2006
ISBN : 81-7708-120-9
Pages : 222
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 535
Consumer Behaviour : Dynamics of Building Brand Equity
By Soma Sen Gupta

First Published : 2005
ISBN : 81-7708-094-6
Pages : 305
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 580
On-Line Marketing : Principles and Current Practices
By Gaytri Varma

First Published : 2005
ISBN : 81-7708-097-0
Pages : 328
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 640
Relationship Marketing : Focusing on Consumer Complaints
By Gunjeet Kaur

First Published : 2003
ISBN : 81-7708-048-2
Pages : 238
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 470
Advertising and Marketing Strategies : A Lifestyle Approach
By Savita Hanspal

First Published : 2001
ISBN : 81-7708-005-9
Pages : 335
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 480
Impact of Consumer Involvement on Consumer Behaviour
By Kavita Sharma

First Published : 2000
ISBN : 81-7708-001-6
Pages : 199
Binding : Hardbound
Size : 5¾ x 9
Price : Rs. 360

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