1. Role of Women in Society
1.1 Economic and Social Role of Women Entrepreneurs
1.2 Nature of Women Entrepreneurship
1.3 Problems of Women Entrepreneurs
2. Women Empowerment through Entrepreneurship
2.1 Entrepreneurs and Entrepreneurship
2.2 Self-employed Women
2.3 Women and Tribal Area Development
2.4 Review of Literature
3. Micro Finance and Micro Enterprises
3.1 Gender Disparity
3.2 Micro, Small and Medium Enterprises (MSMEs)
3.2.1 Micro, Small and Medium Enterprises Development (MSMED) Act, 2006
3.3 Current State of MSMEs
3.4 Micro Finance and Women Entrepreneurs
3.5 Self-help Groups (SHGs) and Micro Credit for Women Entrepreneurs
3.6 Micro Enterprises and SHGs for Empowerment
3.7 Micro Finance and Informal Economy
3.8 Constraints of Micro Enterprises
3.9 Micro Enterprises and the Ultra Poor
3.10 Women Empowerment and Micro Enterprise Services
3.11 Challenges of Micro Finance and Micro Enterprises
3.11.1 Financial Sustainability
3.11.2 Market Penetration
3.11.3 Fragmentation
3.12 Indigenous Knowledge and Micro Enterprises
4. Problems and Prospects of Micro Entrepreneurs
4.1 Problems
4.2 Major Constraints Faced by Women Entrepreneurs
4.2.1 Infrastructural Constraints
4.2.2 Governance, Safety and Rule of Law Constraints
4.2.3 Productive Sector Constraints
5. Government Policy and Schemes/Programmes for Women Entrepreneurs
5.1 Central Government Schemes and Projects
5.1.1 Swarnajayanti Gram Swarozgar Yojana (SGSY)
5.1.2 Indira Mahila Yojana (IMY)
5.1.3 Mahila Samriddhi Yojana (MSY)
5.1.4 The Swa-Shakti Project
5.2 Schemes of the Ministry of Micro, Small and Medium Enterprises (MSMEs)
5.2.1 Trade Related Entrepreneurship Assistance and Development Scheme for Women (TREAD)
5.2.2 Micro and Small Enterprises Cluster Development Programme (MSE-CDP)
5.2.3 Credit Guarantee Fund Scheme for Micro and Small Enterprises
5.2.4 Support for Entrepreneurial and Managerial Development
5.2.5 Exhibitions for Women under Promotional Package for Micro and Small Enterprises Approved by CCEA under Marketing Support
5.3 RBI and Women Empowerment
5.3.1 Redefining of Banks’ Policies/Long-Term Plans
5.3.2 Setting up Women Cells
5.3.3 Simplification of Procedural Formalities
5.3.4 Orientation of Bank Officers/Staff on Gender Concerns/Credit Requirements of Women
5.3.5 Publicity Campaign for Creating Awareness about Credit Facilities
5.3.6 Entrepreneurship Development Programmes/Training Facilities for Women
5.3.7 Specialized Branches for Women
5.3.8 Motivational Strategies to Enthuse Bank Officials/Staff
5.3.9 Monitoring System
5.3.10 Data Collection
5.3.11 Strengthening of Existing Schemes
5.3.12 Increasing the Limit for Non-obtention of Collateral Security
5.3.13 Involving NGOs/SHGs/Women Co-operatives
5.3.14 Mahila Rural Co-operative Banks
6. Financial/Credit Reach of Women Entrepreneurs
6.1 Introduction
6.2 Access to Financial Resources
6.3 Micro Finance, Micro Credit and Women Entrepreneurs
6.4 Women’s Access to Credit and Micro Finance
6.4.1 Regulatory Bodies
6.4.2 Apex Bodies/Wholesalers
6.4.3 Intermediaries
6.4.4 Clients/SHGs-Clusters-Federations
7. Marketing Reach of Women Entrepreneurs
7.1 Introduction
7.2 Marketing-Mix: 4Ps and MSMEs
7.2.1 Product
7.2.2 Price
7.2.3 Place
7.2.4 Promotion
7.3 Lack of Market Related Knowledge
7.4 Literature Review
7.5 MSMEs: Market Access and Linkage
7.6 Marketing Services
7.6.1 Marketing Services in the Input Phase
7.6.2 Marketing Services in the Output Phase
7.7 Marketing Strategy
7.8 Strategic Marketing
7.8.1 Barriers to the Application of Strategic Marketing in SMEs
Appendix: Women Empowerment through Entrepreneurship: A Case Study of Kalahandi, Bolangir, and Koraput (KBK) Districts of Odisha
Bibliography
Index
