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Complete Catalogue - 2015-2016
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Entrepreneurship and Rural Women in India
By Jitendra Ahirrao

First Published : 2013
ISBN : 9788177083293
Pages : 228
Binding : Hardbound
Size : 5 x 9
Price : US$ 42

Entrepreneurship has assumed prime importance, both in research and in action, for accelerating economic growth. An entrepreneur is a critical factor who strives to reorient the national strategies and bring out the desired changes in the development pattern. Contrary to the earlier belief that entrepreneurs are a special creed and are born with special traits, entrepreneurship can be cultivated through proper training and financial support. An entrepreneur is a catalyst who can mobilize different resources and put them to effective use.

Women constitute the backbone of any nation. Prosperity of the nation depends upon the prosperity of its women. However, the role played by rural women in economic development has not been assigned sufficient importance. Women face gender-specific barriers in access to education, health and employment. Again, women have little control over the assets. Women are often under-paid or unpaid for their work. Their contribution to society and the economy are often ignored. Encouraging women, particularly in rural areas, to set up small enterprises is an effective method to promote their welfare, development and empowerment.

1. Rural Women in India: An Introduction
1.1 Rural India: An Overview
1.2 Changing Status of Indian Women
1.3 Empowerment of Women in India
1.4 Economic and Social Status of Rural Women
1.5 Women Entrepreneurs in India
1.6 Advantages of Women Entrepreneurship
1.7 Role of Rural Women in National Development
1.8 Review of Literature
1.8.1 International Research Studies
1.8.2 National Research Studies

2. Role of Women Entrepreneurs in Socio-economic Development
2.1 Rural Women Entrepreneurs
2.2 Entrepreneurship and Economic Development
2.3 Constraints in Entrepreneurial Growth
2.4 Scope of Entrepreneurship Development in India
2.5 Rural Poverty and Illiteracy in India
2.6 Status of Women
2.7 Changing Attitudes of Society towards Women
2.8 Self-reliance Efforts for Women
2.9 Women’s Contribution in Economic Activities
2.10 Effective Utilization of Women (Human) Resources
2.11 Dual Responsibility of Women
2.12 Managing Rural Women’s Enterprises
2.13 Efforts for Development of Women Entrepreneurship
2.14 Role of Self-help Groups in Women’s Development
2.15 Women and Self-employment
2.16 Women Entrepreneurship: Global Scenario

3. Policies and Programmes for Entrepreneurship Development Among Rural Women
3.1 Government Initiatives for Women Empowerment
3.2 Development Policies for Rural Women
3.3 National Machinery for Empowering Rural Women
3.4 Development of Women and Children in Rural Areas (DWCRA)
3.5 Training to Rural Youth for Self-employment (TRYSEM)
3.6 Swarnajayanti Gram Swarojgar Yojana (SGSY)
3.7 Rashtriya Mahila Kosh (RMK)
3.8 National Commission for Women (NCW)
3.9 Science and Technology Entrepreneurship Park (STEP)
3.10 Mahila Samridhi Yojana (MSY)
3.11 Indira Mahila Yojana (IMY)
3.12 Mahila Swayam Sidha Yojana (MSSY)
3.13 Janani Suraksha Yojana (JSY)
3.14 Raj Rajeshwari Mahila Kalyan Yojana (RRMKY)
3.15 Maher Yojana
3.16 Annapoorna Yojana
3.17 Kamdhenu Yojana
3.18 Mahila Swavalamban Nidhi (MSN)
3.19 Reception Centres and State Homes for Women
3.20 Schemes of Indian Banks for Rural Women Entrepreneurs
3.20.1 National Bank for Agriculture and Rural Development (NABARD)
3.20.2 IDBI’s Mahila Udyam Nidhi (MUN) and Mahila Vikas Nidhi (MVN)
3.20.3 Priyadarshani Yojana of Bank of India
3.20.4 Stree Shakti Yojana of State Bank of India
3.20.5 Scheme of Indian Bank
3.20.6 Small Industries Development Bank of India (SIDBI)
3.21 Non-governmental Organizations (NGOs)
3.21.1 National Alliance of Young Entrepreneurs (NAYE)
3.21.2 National Association of Women Entrepreneurs and Executives (NAWEE)
3.21.3 Self-employed Women’s Association (SEWA)
3.21.4 Federation of Indian Women Entrepreneurs (FIWE)
3.21.5 International Centre for Entrepreneurship and Career Development (ICECD)
3.22 Training for Rural Entrepreneurship Development

4. Potential for Women Entrepreneurship
4.1 Role of Female Entrepreneurship in Socio-economic Development
4.2 Infrastructure for Rural Entrepreneurship
4.3 Measures to Encourage Rural Women Entrepreneurs
4.4 Micro Entrepreneurship and Rural Women
4.5 Potential of Indian Women
4.6 New Business Ideas for Women Entrepreneurs
4.7 Improving Rural Women's Access to Finance
4.8 Computer Education for Women in Rural India
4.9 Changing Role of Rural Women Entrepreneurs
4.10 Opportunities in Services Sector

5. Problems and Prospects of Rural Women Entrepreneurs
5.1 Three Ks: Kitchen, Kids and Knitting
5.2 Problems in Women Entrepreneurship Development
5.3 Problems of Business Finance
5.4 Social, Cultural and Religious Attitude
5.5 Marketing Problems
5.6 Government Policies and Schemes
5.7 Educational and Technical Qualification
5.8 Raw Material and Infrastructural Problems
5.9 Gender Discrimination
5.10 Family Problems
5.11 Motivational Factors
5.12 Production Related Problems
5.13 How to Develop Rural Women Entrepreneurship?
5.14 Areas of Micro Entrepreneurship Development
5.15 Concluding Observations

Appendix: A Case Study of Women Entrepreneurship in Marathwada Region of Maharashtra


Dr. Jitendra Ahirrao is presently an Associate Professor in the Department of Commerce and Research Centre in Commerce and Management of Shrimati Dankunwar Mahila Mahavidyalaya, Jalna (Maharashtra). He obtained his M.Com., M.Phil., and Ph.D. degrees from Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. He has to his credit more than 50 research articles and papers published in national and international journals of repute. He successfully completed one major research project funded by University Grants Commission (UGC), New Delhi. His areas of research interest include rural development and women entrepreneurship.

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