1. Importance of Sensory Branding in Marketing – K. Sadasivan and S. Rakhana.
2. Importance of Brand Equity – Sunildro L.S. Akoijam.
3. Role of Brand Equity and Brand Preference – S. Radhika.
4. Hoarding Advertisements in Nepal – Arhan Sthapit.
5. Celebrity Advertising – Meenal Dhotre.
6. Television Advertising: A Case Study – M. Dhanabhakyam and Anita Jayakar Pai.
7. Customer Satisfaction: A Case Study – B. Vijayachandran Pillai and B. Johnson.
8. Consumer Behaviour: A Case Study – A. Jesu Kulandairaj.
9. Service Quality and Customer Satisfaction – Pinni Vasantha Lakshmi.
10. Customer Relationship using E-CRM Technology – K. Aswathanarayana.
11. Customer Relationship Management (CRM) in Manufacturing Industry – Chetan Mohan and Rajni Lamba.
12. E-Customer Relationship Management (E-CRM) in Small and Medium Enterprises – Bipul Banerjee.
13. Integrated Marketing Communications (IMC): A Case Study – Sandhya Rajasekhar and Deepa Makesh.
14. Success Saga of Branding: An Analysis – G. Ramakrishna, M.S. Narasimham, K. Umashankar and K. Venu Gopal Rao.