New Arrivals

Indian retail business is undergoing dramatic transformation. The retail sector employs about 8 per cent of the country’s workforce and is characterised by a high degree of fragmentation with over 5 million outlets. Due to their small size, Indian retailers have very little bargaining power vis-เ-vis manufacturers unlike in the case of retailers in developed countries. The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have emerged in the metropolitan cities but the bulk of the retail sales still take place through traditional retail formats. The development of modern retailing is of great interest to marketing scholars, practitioners and policy makers. The emergence of new formats of retailing has attracted the attention of government functionaries, company managers and economic analysts.
       This book analyses the developments in retailing in India. It consists of 20 papers authored by scholars in the field. This work will appeal to all categories of readers, particularly students of business management, economics and commerce, company executives, government officials, and non-governmental organisations monitoring developments in the Indian economy. 

July 2007
Pages: 280 Hardbound 5พ x 9 ISBN:81-7708-148-9 (10 digit)
978-81-7708-148-0(13digit) Price: Rs. 640

CONTENTS

1. Conceptual Issues In Retail Equity And Retail Loyalty – A. Suryanarayana
2. Torrential Forces In Indian Modern Retailing – S. Ravi Prakash and G. Rathnakar
3. Role Of Information Technology In Indian Retailing – D. Harikanth and B. Raj Kumar
4. Consumerism And Retailing In India – C.J.S. Prasad and D. Raghunatha Reddy
5. Retail Banking: Strategies And Perspectives – M. Subrahamanya Sarma and N. Kusuma
6. Problems And Prospects Of Retailing In India – M. Prabhakar Reddy
7. Customer Retention In The Retail Industry – T. Suchitra Rani and Dhanya Menon
8. Emerging Trends In Indian Retail Market – M.S.R. Seshagiri and P. Pinakapani
9. Recent Trends In The Retail Sector – Priya Deshpande and M. Nalini
10. Revolutionary Trends In The Indian Retail Sector – A. Suryanarayana and Smitha Sambrani
11. Role Of Fdi In Retail Sector Of India – Mohd. Mujahed Ali and Shaik Masood
12. Indian Retail Industry: Trends And Challenges – G. Deepika and Sowmya Katyayini
13. Foreign Direct Investment (Fdi) In Retail Sector – P. Krishnama Chary, Satyanarayana and Srikanth Verma
14. Organised Vs. Unorganised Retailing – B. Srinivas Raj and K. Krishna Reddy
15. Emerging Retail Revolution: Issues And Implications – A. Sathish Babu and D. Guna Sankar
16. Growth Of Retailing In India: A Diagnostic Analysis – K. Rama Mohana Rao
17. E-Tailing Practices In Bangalore Metropolitan Area – Jai Raj Nair
18. Growth Drivers In Indian Retailing – C. Ram Mohan and Satyanarayana
19. Retail Markets In India: Opportunities And Challenges – V. Krishna Mohan and V.V. Vara Prasad
20. Problems And Prospects Of Indian Retailing – R. Sudarshan and Syeda Parveen

Index
About the editors...
       Professor R. Sudarshan is a faculty member in the Department of Commerce and Business Management, Kakatiya University, Warangal since 1978. He has served as Head, Department of Commerce and Business Management (1998-2000) and Dean, Faculty of Commerce and Business Management (2000-2002) of Kakatiya University.
        Professor S. Ravi Prakash is a faculty member in the Department of Commerce and Business Management, Kakatiya University, Warangal since 1977. He has published twenty-five papers in various journals on Small Industry and Entrepreneurship Development.
        Professor M. Subrahamanya Sarma is a Professor in the Department of Commerce and Business Management, Kakatiya University, Warangal. He has published thirty papers in reputed journals. His area of specialisation is Accounting and Finance and Retailing.